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by Patricia. Wellington : Kaizen Strategies for Customer Care: How to Create a Powerful Customer Care Program and Make it Work (Financial Times Series)

ISBN : #027361472X | Date : 1995-10-15

Description :

PDF-27e1b | How to create a powerful customer care program–and make it work…. Kaizen Strategies for Customer Care: How to Create a Powerful Customer Care Program and Make it Work (Financial Times Series)


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by Bill Capodagli : The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)

ISBN : #1259583872 | Date : 2016-04-20

Description :

PDF-618c5 | “Dream, Believe, Dare, Do . . .”Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades. As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pi… The Disney Way:Harnessing the Management Secrets of Disney in Your Company, Third Edition (Business Books)


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by BusinessNews Publishing : Summary: Crowdsourcing: Review and Analysis of Howe’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-96e51 | The must-read summary of Jeff Howe’s book: “Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business”. This complete summary of the ideas from Jeff Howe’s book “Crowdsourcing” explains that “crowdsourcing” is the act of taking a task traditionally performed by a designated agent (such as an employee or a contractor) and outsourcing it by making an open call to an undefined … Summary: Crowdsourcing: Review and Analysis of Howe’s Book


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by Richard Elliott : Strategic Brand Management

ISBN : #0199260001 | Date : 2007-02-08

Description :

PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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by Timo Beck : The Importance of Customer Relationship Management in Business Markets (B2B)

ISBN : # | Date : 2010-04-06

Description :

PDF-a3647 | Scientific Essay from the year 2010 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of St Andrews, course: Business Marketing, language: English, abstract: The business-to-business (B2B) landscape is rapidly changing due to a variety of trends: The evolving end-customer expectations drive companies to be more respon… The Importance of Customer Relationship Management in Business Markets (B2B)


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by BPP : Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)

ISBN : #0751748870 | Date : 2002-09-30

Description :

PDF-609ba | This practice and revision kit focuses on integrated marketing communications. It is part of a range of CIM study texts and practice and revision kits. Packed with exam-standard questions and model answers, these kits help to develop effective exam technique…. Cim Diploma – Paper 9: Integrated Marketing Communications: Practice and Revision Kit (2002)


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by Jim Taylor : The 500 Year Delta: What Happens After What Comes Next

ISBN : #0887309119 | Date : 1998-06-03

Description :

PDF-8e14f | In the tradition of Alvin Toffler’s Future Shock and John Naisbitt’s Megatrends, The 500-Year Delta offers an enthralling glimpse of what businesses and individuals should expect as the five-hundred-year-old “Age of Reason” segues into the “Age of Possibility.” According to visionary futurists Jim Taylor and Watts Wacker, we stand at not one but several crossroads-marked points of discontinuity b… The 500 Year Delta: What Happens After What Comes Next


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by Elizabeth Daniel : Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)

ISBN : #0273654799 | Date : 2001-10

Description :

PDF-e0efe | With the dotcom bubble well and truly burst, it is clear that to conduct successful business online you need an effective e-business strategy. This report shows you how to develop, design, implement and measure your e-commerce strategy. It guides you through the entire cycle from the identification of options, through prioritisation and implementation to measurement and review. Each stage contains… Marketing Strategy in the Digital Age: Exploiting E-Commerce in Your Business (Financial Times Management Briefings)


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by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

ISBN : #0071813373 | Date : 2013-06-18

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PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)


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: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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by Violet James : 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses

ISBN : # | Date : 2013-12-31

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PDF-4b9da | One of the biggest mistakes you can make as a small business owner is to not have a marketing plan. In 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses, you will find a clear, step-by-step marketing plan template you can easily follow that will help you achieve more growth and success in your business. After completing the simple steps and action plans found in this book, y… 5 Step Marketing Plan: A Winning Marketing Strategy for Small Businesses


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by Carl Franklin : Why Innovation Fails: Hard Won Lessons for Business

ISBN : #1904298087 | Date : 2003-07-25

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PDF-6c212 | Just because it’s a great idea doesn’t mean it will succeed. Drawing on the expertise and firsthand experience of inventors, financiers, market researchers, psychologists and sociologist and using examples as diverse as the Classic Coke, Napster, WebVan, the Mars Climate Orbiter and Voice recogniton software…. Why Innovation Fails: Hard Won Lessons for Business


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by Lucy Cheramy : Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)

ISBN : #365667664X | Date : 2014-06-27

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PDF-88a52 | Master’s Thesis from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the use of co-branding as a marketing strategy becomes more and more important and gives rise to a wide range of questions. This brand strategy is all-pervasive in Western co… Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)


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Store Wars: The Battle for Mindspace and Shelfspace PDF




by Judith Corstjens : Store Wars: The Battle for Mindspace and Shelfspace

ISBN : #0471950815 | Date : 1995-02

Description :

PDF-99c4e | Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers an… Store Wars: The Battle for Mindspace and Shelfspace


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Store Wars: The Battle for Mindspace and Shelfspace by by Judith Corstjens

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Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing) PDF




by Peter / Olson : Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)

ISBN : # | Date : 2004

Description :

PDF-153c8 | … Consumer Behavior: and Marketing Strategy (Mcgraw-Hill/Irwin Series in Marketing)


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