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: Marketing Horizons: A 1980’s Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319385534 | Date : 2016-08-23

Description :

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ISBN : #0749472642 | Date : 2015-01-03

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by Tobias Wolf : Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)

ISBN : #3658179430 | Date : 2017-04-08

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PDF-e0cc2 | Tobias Wolf betrachtet die Informationsverbreitung in sozialen Medien und die Auswirkungen einer Einbeziehung von Konsumenten in die unternehmerischen Prozesse auf die interpersonelle Kommunikationsbereitschaft. So zeigt die Einbeziehung von Konsumenten einen deutlich positiven Einfluss auf die Word of Mouth-Bereitschaft, und es wird deutlich, dass Unternehmen mit Offenheit und Dialogbereitschaft … Kundenkommunikation in sozialen Medien: Analyse und Steuerung der Kommunikationsprozesse (German Edition)


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: Luxury Brands in Emerging Markets

ISBN : # | Date : 2014-03-07

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PDF-7b913 | This book is an invaluable repository of knowledge that brings clarity to key issues and trends for practitioners, academics and students of luxury brands. It sets out to decode the luxury markets in the primary emerging markets (BRICs) and provide a rich resume of the key factors that influence the effectiveness of luxury brand strategies…. Luxury Brands in Emerging Markets


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by M. Sicard : Brand Revolution: Rethinking Brand Identity

ISBN : #1137019484 | Date : 2012-11-09

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PDF-e6f1a | Brand Revolution offers a radical new approach to brand management. With big brand case studies including L’Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand…. Brand Revolution: Rethinking Brand Identity


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by Harry Jones : Seo 2016: Ultimate Search Engine Optimization Strategy Book ? Internet Marketing, Passive Income, Social Media Marketing

ISBN : #153055599X | Date : 2016-03-22

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by Sarmistha Sarma : Global Observations of the Influence of Culture on Consumer Buying Behavior (Advances in Business Strategy and Competitive Advantage)

ISBN : #1522527273 | Date : 2017-07-13

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ISBN : #0073049727 | Date : 2004-08-12

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: Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)

ISBN : #3834921114 | Date : 2010-06-25

Description :

PDF-06eae | The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book…. Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy) (German Edition)


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by Tom Mallens : Get Past the Gatekeeper: And Straight to the Decision Maker

ISBN : #1910125415 | Date : 2015-03-24

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PDF-49d95 | How to get more leads from senior decision-makers in three easy steps! Tom Mallens presents a practical guide to sales and marketing on LinkedIn for proactive, ambitious and winning sales professionals. Have you ever felt the frustration of not getting your calls put through? Of having your big chance shut down before it started by an aggressive receptionist shouting, ‘No, we don’t take cold calls… Get Past the Gatekeeper: And Straight to the Decision Maker


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by Joseph H. Boyett : The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today’s Top Marketers

ISBN : #0471213772 | Date : 2002-11-14

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by Chris Newby : Sales Strategies: Negotiating and Winning Corporate Deals

ISBN : #0749427736 | Date : 1998-12-01

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PDF-bdfa6 | With a foreword by John Botten, Commercial Director of IBM United Kingdom Ltd…. Sales Strategies: Negotiating and Winning Corporate Deals


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by R.M.S. Wilson : Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)

ISBN : #0750622806 | Date : 1994-10-12

Description :

PDF-ed948 | This comprehensive resource pack provides lecturers and CIM tutors with all the support material needed to run a course on strategic marketing management. The resource pack is free to lecturers who adopt the textbook. Contents include 260 OHP masters, case studies, model answers, and key terms…. Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma)


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[Pub.38uIc] Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) PDF | by R.M.S. Wilson


Strategic Marketing Management: Tutor Resource Pack (CIM Student Texts: Diploma) by by R.M.S. Wilson

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IPO Banks Pitch Selection Mandate PDF 6b018808d

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by Philippe Espinasse : IPO Banks: Pitch, Selection and Mandate

ISBN : #1137412933 | Date : 2014-05-28

Description :

PDF-8db5f | Former banker Philippe Espinasse, offers advice for the interview, selection and appointment of lead banks, as well as for the execution of an IPO. The book includes case studies from around the world and explains negotiation techniques through which issuers can save considerable time, effort and costs, and also limit their potential liabilities…. IPO Banks: Pitch, Selection and Mandate


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[Pub.24dYl] IPO Banks: Pitch, Selection and Mandate PDF | by Philippe Espinasse


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Empathie Kundenkontakt Erfolgsauswirkungen Altersunterschiede UnternehmensfBChrung PDF B5ec534eb

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by Kai Rödiger : Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)

ISBN : #3658181575 | Date : 2017-04-26

Description :

PDF-fd596 | Kai Rödiger untersucht, wie sich Altersunterschiede auf die Interaktion von Kundenkontaktmitarbeitern und Kunden auswirken können, und weist nach, dass Mitarbeiter, die kundenorientiert eingestellt sind, empathischer auf Kunden eingehen und so den Erfolg der Interaktion positiv beeinflussen können. Der Autor nutzt einen dyadischen Multi-Branchen-Datensatz, um sowohl organisationale Einflussfakt… Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition)


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Empathie im Kundenkontakt: Einflussfaktoren, Erfolgsauswirkungen und Altersunterschiede als Kontextfaktoren (Neue Perspektiven der marktorientierten Unternehmensführung) (German Edition) by by Kai Rödiger

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