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by Andre Schroeder : Entry strategy for Carrefour for entry into the UK market

ISBN : #3656202095 | Date : 2012-06-07

Description :

PDF-ca75b | Seminar paper from the year 2011 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Coventry University, course: MBA – From Local to Global: Strategies for International Development, language: English, abstract: Carrefour as the leading retailer in Europe should enter the market in the United Kingdom. The analysis of the country … Entry strategy for Carrefour for entry into the UK market


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[Pub.75AKj] Entry strategy for Carrefour for entry into the UK market PDF | by Andre Schroeder


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by Michael Boroian : India by Design: The Pursuit of Luxury and Fashion

ISBN : #0470823968 | Date : 2009-12-14

Description :

PDF-84b2f | A coherent and insightful view of the growing Global Luxury & Fashion Brands market in India, India by Design – The Pursuit of Luxury and Fashion unveils this culturally complex and dynamic market via a series of interviews with global Luxury and Fashion Experts. India has more consumers for luxury goods than the adult population of several countries. For international luxury brands, India is no l… India by Design: The Pursuit of Luxury and Fashion


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by Ian Ruskin-Brown : Practical Pricing for Results

ISBN : #1854183745 | Date : 2008-01-18

Description :

PDF-90063 | This book provides entrepreneurs with a practical guide on how to set and manage the pricing of both the products and services that they offer. It outlines the process of deriving a pricing strategy first, and then monitoring the profit implications of any pricing decisions made. In a logical, sequential format, the author sets out basic financial tools such as the Profit and Loss Account, and exp… Practical Pricing for Results


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by Jenni Romaniuk : How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands

ISBN : #0195596269 | Date : 2015-11-19

Description :

PDF-5fd44 | Following the success of international bestseller How Brands Grow: What Marketer’s Don’t Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketin… How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands


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by S. Finlay : Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)

ISBN : #1137379278 | Date : 2014-07-01

Description :

PDF-38b80 | This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations…. Predictive Analytics, Data Mining and Big Data: Myths, Misconceptions and Methods (Business in the Digital Economy)


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by Ian Ayres : Carrots and Sticks: Unlock the Power of Incentives to Get Things Done

ISBN : #0553807633 | Date : 2010-09-21

Description :

PDF-59e3d | Could you lose weight if you put $20,000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution? If you’ve ever tried to meet a goal and came up short, the problem may not have been that the goal was too difficult or that you lacked the discipline to succeed. From giving up cigarettes to increasing your productivity at work, y… Carrots and Sticks: Unlock the Power of Incentives to Get Things Done


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by Claire Brooks : Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight

ISBN : #0749477547 | Date : 2016-08-28

Description :

PDF-428f1 | The current focus in many Fortune 500 companies is on consumer insights, where strategists develop deep consumer insight – or empathy—as a basis for flexible strategy formation. Strategic Empathy, therefore, is not a soft skill, but can be a powerful force for success.At the core of the Strategic Empathy process is immersive and experiential learning, also known as Strategic Learning, leading … Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight


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Marketing with Strategic Empathy: Inspiring Strategy with Deeper Consumer Insight by by Claire Brooks

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by Russell I. Haley : Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)

ISBN : #0471812625 | Date : 1985-05-08

Description :

PDF-b05cb | Explores the ways in which any company or organization can discover and develop an effective communications strategy, and how, after settling on a strategy, the company can be sure it has been properly executed. Concentrates on the processes underlying the development of effective communications strategies and the feedback processes that assure the advertiser that the advertising is working as int… Developing Effective Communications Strategy: A Benefit Segmentation Approach (Wiley Series on Marketing Management)


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by Richard Hagen : The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)

ISBN : #1907282246 | Date : 2016-09-15

Description :

PDF-12627 | Do competitors in your field with a lot less experience, insight and expertise gain more clients than you do? Are potential clients confused about what they truly need, where to go for solutions and who they can trust to deliver? Have you been burnt by slick social-media gurus who’ve sold you a tactical campaign but didn’t bring results? Do you feel that, despite your efforts, you are makin… The Heist: Cracking the Marketing Code Through Authoring a Book (The Publisher’s Guide)


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by Harvard Business Review : HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)

ISBN : #1633694542 | Date : 2013-04-02

Description :

PDF-fd1f5 | The best leaders know how to communicate clearly and persuasively. How do you stack up?… HBR’s 10 Must Reads on Communication (with featured article “The Necessary Art of Persuasion,” by Jay A. Conger)


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by BusinessNews Publishing : Summary: Behind the Cloud: Review and Analysis of Benioff’s Book

ISBN : # | Date : 2013-02-15

Description :

PDF-21fa3 | The must-read summary of Marc Benioff’s book: “Behind the Cloud: The Untold Story of How Salesforce.com Went From Idea to Billion-Dollar Company- and Revolutionized an Industry”. This complete summary of the ideas from Marc Benioff’s book “Behind the Cloud” explains how he started with an idea and grew it into a billion-dollar business. According to Benioff, the key to creating a truly successful… Summary: Behind the Cloud: Review and Analysis of Benioff’s Book


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by Bernadette Jiwa : The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.

ISBN : #1489583947 | Date : 2013-06-11

Description :

PDF-25f2c | “This should be the next book you read. Urgent, leveraged and useful, it will change your business like nothing else.” SETH GODIN —Author The Icarus Deception It’s not how good you are. It’s how well you tell your story. Big corporations might have huge marketing and advertising budgets but you’ve got a story. Your brand story isn’t just what you tell people. It’s what they believe about yo… The Fortune Cookie Principle: The 20 keys to a great brand story and why your business needs one.


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by Gregory Scott Youngblood : System, Not Circumstance: Building a Repeatable Core Competence for Great Products

ISBN : #143921672X | Date : 2009-09-12

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PDF-e5feb | Product Marketing Book… System, Not Circumstance: Building a Repeatable Core Competence for Great Products


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System, Not Circumstance: Building a Repeatable Core Competence for Great Products by by Gregory Scott Youngblood

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PhotoWars Strategy Simulation Digistrat Sawhney PDF D9c1d3ec4

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PhotoWars Strategy Simulation Digistrat PDF




by Mohan Sawhney : PhotoWars Strategy Simulation Digistrat

ISBN : #0130258318 | Date : 1999-10-21

Description :

PDF-1d2b8 | For undergraduate/graduate-level courses in Strategic Marketing and Marketing Management. Photo Wars is a multi-dimensional computer simulation program that immerses students as marketing strategists in the rich and complex consumer imagining arena (including video and still imaging)-an area that is undergoing a transition to digital technology, with many new players from the computer industry vy… PhotoWars Strategy Simulation Digistrat


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[Pub.39MeK] PhotoWars Strategy Simulation Digistrat PDF | by Mohan Sawhney


PhotoWars Strategy Simulation Digistrat by by Mohan Sawhney

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Handbook Asian Finance Trading Performance PDF 7527d754d

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Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2 PDF




: Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2

ISBN : #0128009861 | Date : 2014-06-11

Description :

PDF-a0732 | Participants in Asian financial markets have witnessed the unprecedented growth and sophistication of their investments since the 1997 crisis. Handbook of Asian Finance: REITs, Trading, and Fund Performance analyzes the forces behind these growth rates. Insights into banking, fund performance, and the effects of trading technologies for practitioners to tax evasion, market manipulation, and corpor… Handbook of Asian Finance: REITs, Trading, and Fund Performance, Volume 2


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